Definition
Packaging that incorporates a clear window to display product while maintaining required barrier and mechanical performance.
Applications
- Consumer goods
- Display packs for hardware
Benefits
- Builds consumer trust
- Supports merchandising
- Can reduce returns by showing quality
Industry Examples
- Medical: windowed secondary packaging for visual confirmation of contents/labels.
- Industrial: clear panels on retail hardware packs to show parts and reduce pilferage.
- Electronics: incorporates clear static-dissipative windows in retail packs for visible inspection of accessories.
FAQ
Q: Does a window reduce barrier?
A: It can—choose a clear high-barrier material if needed.
Q: How do you prevent window scuffing?
A: Use reverse printing around window and abrasion-resistant coatings where appropriate.