Definition
An intaglio printing process using engraved cylinders to transfer ink, known for excellent image quality on very long runs.
Applications
- High-volume packaging programs
- Premium graphics
- Consistent long-run color reproduction
Benefits
- Superior image detail
- Stable color across long runs
- Durable cylinders for repetition
Industry Examples
- Medical: consistent high-volume OTC packaging graphics where long runs dominate.
- Industrial: brand-critical consumer-facing industrial products with very long run lengths.
- Electronics: delivers ultra-fine graphic detail on premium consumer electronics accessory packaging.
FAQ
Q: Why is gravure expensive to start?
A: Cylinder engraving is costly but amortizes over long volumes.
Q: Is gravure better than flexo?
A: For ultra-fine imagery and very long runs, often yes; flexo wins in flexibility and setup speed.