Definition
Four-color process printing using Cyan, Magenta, Yellow, and Black to reproduce full-color images on packaging.
Applications
- Photo-quality graphics on roll stock
- Promotional runs
Benefits
- Reduces need for multiple spot inks
- Enables gradients/photos
- Supports variable design systems
Industry Examples
- Medical: process builds for educational graphics on OTC device cartons/overwrap.
- Industrial: process printing for branded consumer-facing hardware packs.
- Electronics: enables high-resolution compliance labeling including RoHS, CE, and recycling symbols on consumer electronics packaging.
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FAQ
Q: Do you still need spot colors?
A: Often yes for strict brand matching or metallics.
Q: Why print white under CMYK?
A: To improve color saturation on clear films.